103 ADVISORY GROUP
231 S. LASALLE STREET, 21ST FLOOR, CHICAGO, IL 60604
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231 S. LASALLE STREET, 21ST FLOOR, CHICAGO, IL 60604
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400 NORTH MICHIGAN AVENUE, SUITE 300, CHICAGO, IL 60611
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155 N. WACKER DRIVE, SUITE 1600, CHICAGO, IL 60606
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353 N. CLARK ST., SUITE #1400-A, CHICAGO, IL 60654
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515 N. STATE ST., SUITE 1770, CHICAGO, IL 60654
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See our picks for financial advisors by city or state, based on our editorial methodology that considers total assets under management, types of clients serviced, client-to-advisor ratios and other factors. (View the full methodology here)
Investment advisor websites — and their required SEC filings — use a lot of jargon. Understanding these concepts will help you cut through the noise, evaluate the financial advisors and make an informed decision about which is best for you.
A fiduciary is an individual or organization that has a legal duty to act in the best financial interests of someone else, placing the client’s financial welfare above their own. Ask any prospective service provider if they're a fiduciary, and verify their regulatory and professional status. Fiduciary duties depend on the profession and any regulations surrounding the role. For example, board members may have certain fiduciary duties to the companies that they advise. Trustees owe fiduciary duties when they manage assets for their beneficiaries.
Fee-only advisors are compensated solely by client fees. A fee-based financial planner is paid by the client but may also receive commissions from other companies for selling certain financial products. This can create a conflict of interest, because a fee-based advisor may charge you for advice while potentially steering you toward investment products that personally benefit them. Choosing a fee-only financial planner who follows the fiduciary standard is usually a better choice for most investors. Several professional groups require members to abide by the fiduciary standard, including The National Association of Personal Financial Advisors, Garrett Planning Network, XY Planning Network and the Alliance of Comprehensive Planners.
Form ADV (“the Uniform Application for Investment Advisor Registration”) is one of the most important documents to check if you’re going to hire an investment adviser (or already have one). This free disclosure document reveals everything from information about an advisor’s fee structure and firm history to their management style and any misconduct. If an investment advisor receives compensation for recommending securities products, you’ll see the relationship disclosed in Form ADV. If they are paid based on a percentage of assets managed or a flat-rate for one-off services, that will be spelled out.
Assets under management (AUM) are securities portfolios (including, for example, stocks, bonds, mutual funds and ETFs) for which an investment advisor provides continuous and regular supervisory or management services. As a client, your AUM is the amount that is being managed by your investment advisor. When evaluating investment advisors, AUM is used mostly as a scale and business-quality metric, not necessarily a direct measure of investment skill. Investment advisors may also use it to set their fees. Higher AUM often signals more clients, institutional credibility, longer operating history and operational maturity. AUM fees are one of the most common fees financial advisory firm charge, alongside flat fees and hourly fees. You usually don’t pay all three fees. You may also encounter other fees when you hire a financial advisor.
Investment advisors, broker dealers and financial planners have different ways of charging for their services.
| Fee type | Commonly associated with | Typical cost |
|---|---|---|
| Investment advisor assets under management (AUM) | Managing your portfolio of stocks, bonds and other investment products. | 0.25% to 0.50% annually for a robo-advisor; about 1% for an investment advisor. |
| Flat annual fee (retainer) | Generally paid to an investment advisor or financial planner for special projects, such as analyzing whether to buy or sell your business. May also provide more access to the financial advisor. | Typically $2,500 to $9,200. |
| Hourly fee | Generally paid to an investment advisor or financial planner for special projects, such as helping create a financial plan for a specific situation, such as a divorce. | $200 to $400. |
| Financial planning | Creating a detailed, written comprehensive financial plan for a client. | Typically $3,000, but varies by service. |
| Transaction costs and expense ratios | Paid to a broker dealer for investments in mutual funds, ETFs and similar instruments. | Varies; expense ratios may range 0.05% to 0.75%. |
| Custodial fees | Fees that the custodian charges you to hold your assets. | May be around 0.10% to 0.15%, but varies by account size, asset type, transaction activity and custodian. |
| Wrap fees | Bundles the investment management fees, brokerage transaction costs and custodial fees together for one price. | Varies by account size and type. |
To compile this information, we reviewed industry studies on average rates among financial advisors. Information is accurate as of May 11, 2026. Studies included:
State of Financial Planning and Fees study (Envestnet, a company that develops software for the wealth management industry).
How Financial Planners Actually Do Financial Planning from Kitces.com.
We also reviewed fees charged by providers reviewed by the NerdWallet investing team.
In general, state authorities regulate firms with less than $100 million in AUM; the SEC regulates firms with $100 million or more in AUM. There are some exceptions. Both must file Form ADV.
A wrap fee is a bundled investment advisory fee where a client pays one combined fee that “wraps” together multiple services and costs (advisory fees, brokerage fees, execution charges and custodial fees) into a single charge, usually based on AUM. Wrap fee programs can be called by several different names, including asset allocation programs, asset management programs, investment management programs, mini-accounts, uniform managed accounts and separately managed accounts. Wrap fees can save you money under the right circumstances, but they can also create conflicts of interest for your advisor.
Before you hire a financial advisor, understand what questions to ask, what to expect in your initial meetings and how much you might pay. Below are some articles that will take you through the basics.
Use this checklist before signing with any investment advisor.
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